Drawbridge dug into surveys and statistics. Thousands of pieces of information about various applications have been collected between October and December 2015. The company started by examining all the data collected that were relevant to apps, their usage and trends. Many other surveys were created as well where participants were asked to rate their favorite apps that they would like to use on a daily or monthly basis. Out of all, a message app Tango emerged as the winner followed by iFunny and Words With Friends.
According to the data showed in the surveys and studies, most people rated the apps according to the degree to which they are appeared to be easy to use, popular and affordable. Most of these apps are free for both iOS and Android platform. The picture that emerged from the survey is that these apps are likely to survive market ups and downs and people are likely to use them in the future. Drawbridge’s rating scales, now almost a month old are remarkably giving an insight into latest trends. The trend also says that people are likely to use security apps more and more this year compared to the previous years. Dating apps like Skout is another group of app that is gaining prominence as well.
Skout has recently launched a number of campaigns across social media networks. Its high quality technology and ease of use are some of the reasons for the app’s popularity. The surveys reflect a tendency of consumers to prefer being around these apps. That is, people are fond of using apps that are popular and showing preference for using them over other apps for their daily needs. For example, Clean Master is not particularly available on social media but its usage rating is higher than most apps on mobile devices out there. It has also been a universal favorite at many companies.
Drawbridge also has some interesting figures in the surveys that were revealed recently. According to statistics and in terms of daily users and monthly users using various apps regularly, Words With Friends has more than 3 million daily and more than 8 million monthly users respectively. Clean Master tops the list with most users using it throughout three months period, followed by CM Security Antivirus AppLock, a security application. Specifically, Clean master has more than 49.6 million and 151.7 million daily and monthly users in the quarter. The survey also points out that security apps are certain to remain at the top of the Android app ad requests. With the Valentine’s day coming, people are also most likely to use Skout and put it to their favorite bucket list. The survey and rating scale also combined four other characteristics in these popular or mostly widely used apps. How easily these apps are accessible, how relevant their purposes are, how free from advertisements and hassles they really are and how long they can be used. The surveys also measured other core traits of these apps – all of which are crucial.