Category Archives: Role Model

A Pioneer and A Woman to Watch

Lori Senecal is Global CEO of Crispin Porter & Bogusky, She is the first to serve in this position, having accepted it as soon as it the firm created it. Working directly with Chuck Porter, CP&B’s Chairman/Chief Strategist, Senecal coordinates operations at the company’s eight offices worldwide and supervises expansion plans.

The release announcing Ms. Senecal’s acceptance of the Global CEO position called her, “a pioneer in embracing technology, innovation, and invention on a global level.”

Mr. Porter praised Ms. Senecal, for sharing the firm’s “values and passion” and bringing “an extraordinary level of management experience and expertise. Everything I’m not good at, she is.” He also said, “Lori understands and loves this agency.”

Andrew Keller, CP&B’s CEO and Richard Pinder, international CEO, report to Senecal.

Ms. Lori Senecal called it “an honor” to work with Porter and the CP&B leaders and stated that she “looks forward to playing a significant role in the global growth of the agency, by working with the exceptional talent across offices.”

Before joining CP&B in 2015, Ms. Senecal was President and CEO of the MDC Partner Network, overseeing strategic vision, improving the company’s model and working with partner agencies to increase the network’s growth and cooperation. Before MDC, Ms. Senecal was Global Chairman and CEO of Kirshenbaum Bond Senecal and Partners (KBS). Under her leadership, the firm increased from 250 domestic staff to more than 900 worldwide. Crain’s recognized KBS as one of the “Best Places to Work in NYC.” It also was one of Advertising Age’s “Standout Agencies” for three years in a row.

Before KBS, Senecal worked with McCann Erickson. She served as President of its flagship office in New York and as McCann Worldgroup’s Global Chief Innovation Officer.

Lori Senecal’s has earned awards and recognition for her professional accomplishments. In 2013, Senecal received a Quantum Leap award for leadership and innovation at the AWNY Game Changer Awards. In 2014, Advertising Age named Senecal one of its “Women to Watch.”

She also sits on the Board of Directors of the Ad Council.

More information available on her CrunchBase page and Twitter.