Category Archives: Non-Profit Work

Do Good Institute on Changing Higher Education Standard

Bruce Levenson entered the nonprofit world after selling the Atlanta Hawks in 2014, He chose to work with the Do Good Institute of Maryland University. This is a unique initiative in the higher education world. Its aim is to reach out to and inspire undergraduate students to volunteer and participate in non-profit industries. The aim eventually is to nurture world business leaders who will delve into nonprofit businesses and create individuals who will be equally competitive against the profit making counterparts. Fortunately, the program is receiving a lot of positive feedback.

Levenson talked to PR Newswire in an exclusive interview revealing his motivation towards such a course He claimed that he has come across a number of excellent organizations with great purposes and goals to accomplish but in one or another the organizations always fail just because they lack important business skills to make them successful in this industry.

This is an idea that Levenson and his wife Karen presented to the University of Maryland with a seed money of 75 million dollars to kick-start the initiative. The State University contribute 20 million dollars towards the same cause. The first class after the introduction of the initiative, Philanthropy 101 was an immediate campus hit since it was lab based where students were given 10000 dollars to allocate to a cause they preferred.

The mission of the Do Good institute is to transform campus where students graduate with the desire to give back to the community as well as to train the next generation on non-profit leadership. The initiative was launched in 2010 and it has received great significance over the years.

About Bruce Levenson

Mr. Bruce Levenson is the cofounder and partner of United Communications Group (UCG). He has been a director of Techtarget Inc. since 2015. He holds a bachelor’s degree in arts from the Washington University. Visit his personal website at