Category Archives: Cosmetics Industry

It Is Time For A Good Scandal -Get Yours With Lime Crime


If you’ve yet to hear the name Lime Crime, get ready to experience a whole new level of makeup. This Los Angeles based company prides itself on providing customers exceptionally-made beauty products that help them keep up with the latest trends while achieving a unique rocker look.



A New Color in Town



The Velvetine line from Lime Crime is one of the most popular available. Currently several different products and shades exist within this line, including lipstick, shadow, and more. However, there’s a new color in town that might be of interest to those with a passion for purple.



This new color, labeled Scandal, offers everything needed for drama and flair in your look of the day. With this dramatic shade of purple applied to your lips, it is instantly time to live it up for the night. Thanks to stay-put color, reapplying isn’t a concern any more. Furthermore, the lip shade is 100% vegan and cruelty-free, so you gain peace of mind once again.



Beauty Products You’ll Love



Lime Crime is one of the newest beauty brands around, but nonetheless a company that gained quick recognition due to outstanding products. If you’ve yet to try the brand, the purchase of Scandal is a great way to make the introduction. This lip color has what you want and need when you want to live life on the edge and create a look that you don’t see on every single woman wearing makeup. Scandal gives you the freedom to express your individuality; to be yourself and to love that person.



It is Scandal Time



If you love a little scandal, the lip color of the same name is sure to give you just what you need. The color has been a big hit in the month it has been around. It is time to find out firsthand why so many people are fans of Scandal!

Following Your Own Path Is Key For Doe Deere

The success of the Lime Crime brand has been built on the dreams and inspiration provided by the founder and CEO of the company, Doe Deere. There is much to admire in the way Deere has trusted her own ideas and instincts in creating the Lime Crime brand, often in the face of the perceived wisdom of the traditional cosmetics industry executives who work alongside Deere in achieving greater levels of success for the growing brand. Doe Deere has always been willing to put her own instincts at the center of her business and feels a sense of individuality can be a major part of any business or industry.

Doe Deere has not entered the cosmetics industry without having a knowledge of the fashion world she has entered, despite doing things her own way she did live and study in New York from 1998 to 2012 where she studied fashion and surrounded herself with the latest in popular culture. Over the course of her career Doe Deere has brought her own sense of style and fashion to the cosmetics she creates with bold colors that are the traditional choice of cosmetics brands that have developed a hold over the industry until the arrival of Deere and her fellow female entrepreneurs.

The initial launch of the Lime Crime brand came when Doe Deere was attempting to create her own range of clothing and sell items through an Online marketplace; Deere was looking for the best cosmetics options to suit her marketing needs and found little to meet her own personal vision based upon her own look. Deere now explains she has learned there are always others in the world who share the artistic vision we all have inside us. There is much more to admire about the business sense of Doe Deere than just the colorful vision she has for her products; Deere was warned it was impossible to sell cosmetics via Online marketplaces, but instead of taking the accepted wisdom of the industry Doe Deere searched for answers and developed new options like the lipstick swatch that has made her company a continued Online success.

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Makeup Idol and Entrepreneur Doe Deere Speaks to the Press about her Brand

Doe Deere is a fashion idol and proprietor of the Lime Crime brand. She is very popular in social media circles, thanks to her Instagram posts and luminous painted face. According to a feature published in Galore Magazine in 2015, she was named by Self Magazine, one of the Top inspiring female entrepreneurs. In an interview held in August 2015 with Galore Magazine’s Stephanie Janetos, Doe Deere spoke about issues revolving around her life and the Lime Crime brand. When asked about her inspiration to create a cosmetic line, Doe told Stephanie that the idea was driven by her long held artistic and imaginative point of view.

Deere told the magazine that her first experience with make-ups was at a slumber party she had attended with two of her best friends when she was 9 years old. The trendy makeup’s at the time included brown lip gloss, dark pink eye shadow and crooked winged liner; her wardrobe, on the other hand, included ragged tops and long, witchy skirts. Regarding her best and worst makeup experience, Doe fondly remembers the experiences she had with makeup brands like Ben Nye and Kryolan. She conjures that she was not so much obsessed with looking good because her motivation was to experiment and have fun.

Asked why she named her brand, Lime Crime, Doe quipped that she arrived at the name in 2004 when she was pondering about the name to call her new eBay store. She adds that the craze at that time was to use silly handles. Doe is convinced that Lime Crime was cool because it rhymed with her favorite bright green color, something that is more fun and revolutionary by any fashion standards. The uniqueness of the name also make it an instant hit with Google searches. On internet, Doe agrees that there are many challenges, but the greatest incentive is the internet’s ability to provide instant feedback. When it comes to internet hate, Doe believes the best strategy is to ignore the haters.

About Doe Deere
Doe Deere is the founder of popular makeup brand Lime Crime. According to an excerpt published in, the Russian born makeup icon established the company in 2008 and went on to launch her popular Limecrime lipstick brand the following year. Limecrime lipstick brand was the first entity in the market to introduce clear-cut and radical lip colors. The selection includes Velvetines and the liquid to matte lipstick. All products manufactured by Limecrime are cruelty free and meet Vegan standards.

Doe has confessed that she is on a mission to extol the benefits of cosmetics, because she believes they do much more than conceal individual imperfections. Because of his successes over the years, Doe has become one of the most influential figures in the makeup world. According to, her greatest role model is fashion icon Kimberly Gordon, the brain behind the highly successful Wildfox brand. Kimberly and Doe are both passionate about comfortable clothing with vintage twist and all things whimsical.

Breaking the Rules with Doe Deere

Doe Deere, the creator of Lime Crime, always make choices that reflect her personality and the things that she likes. She does not want people to dress in the way that fashion tells them to if it doesn’t feel right and she always makes sure that her outfits make her feel as confident as possible. The makeup line that she has created is dedicated to helping people feel better about themselves and about their fashion choices. She has always made sure that people are comfortable with the makeup she offers.

One of the things that Doe Deere thinks is completely ridiculous? Fashion rules. She wants people to know that fashion rules don’t always have to be followed and that they should choose options that feel right to them instead of options that look like they fit into a conformed idea of what someone should wear. Doe Deere has some favorite fashion rules to break.

What are you supposed to wear with high heels? Pantyhose or nothing, right? not according to Doe Deere. She thinks that anyone can wear anything with their high heels and often wears socks with her high heels. She doesn’t care how they look, even though they often look great because she is comfortable and warm with these socks. She thinks that socks are always a good idea because they will help you walk better in your heels and will add a surprising touch of fun to any outfit that you have on and any type of heels that you are wearing.

Unnaturally colored hair is a fun choice and one that Doe Deere takes advantage of on a regular basis. It is always a good idea to wear what you like without worrying about your hair color and Doe Deere knows that. While fashion tells her that she can only wear black or other neutral colors with her unnatural hair, she doesn’t care. She likes to wear fun colors and she does so no matter what color her hair is. The only rule that she follows when it comes to colors that she wears? She must absolutely love the color and the way that it makes her feel.

The same goes for patterns. While it has been a rule for many years, Doe Deere is working to nix this rule. She thinks that you should mix as many patterns as you want and wear any colors that you like with the patterns. This means that she can often be found wearing a cherub print skirt with a zebra shirt and heart socks. It’s easy for Doe Deere to feel comfortable in these outfits because she is confident in the clothing choices that she wants to wear.

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