Norman Pattiz, PodcastOne’s head, believes that podcast marketing enhances brands awareness in the market before embarking on more common ways of advertising. His sentiments proved true after a survey to determine their efficiency was conducted by Edison Research Strategy on behalf of PodcastOne showed positive reception by audiences.
The survey was conducted on five national brands drawn from both products and services categories whose podcast marketing was launched before doing a marketing campaign. The marketing campaigns were later rolled out, and the survey was repeated 4-6 weeks later. The method applied was uniform for all podcasts selected. The list consisted of already-known brands that were looking at conducting new campaigns. Other brands were looking at creating awareness since they were not well established in the market. The specimens included a grocery product, a financial services product, a lawn and garden product, a car after sale product, and a restaurant.
The results that were announced by Tom Webster of Edison Research showed that the response of the people to individual products after the research went up by a notable margin. The financial services product registered a 47 percent increase while the car after sale service showed an improvement by 37 percent. The grass and garden product went up 24 percent.
The research conducted before the advertisements rolled out showed that seven percent referred to the grocery product. The figure rose up by 53 percent after the Ad run. The car after sale product had 18 percent before the Ad run while about 67 percent viewed it positively post-research. About 16 percent of respondents preferred the garden and lawn product before research. The figure went up by six percent after the research.
The promotion of the car after sale product received an increased responsiveness of 60 percent while that of the restaurant rose by 76 percent.
PodcastOne is a leading network of podcast marketing that is owned by Norman Pattiz. The network offers audiences more than 300 hours each week of trendy and original content. That translates to about 200 podcasts weekly.
About Norman Pattiz
Norman Pattiz is an outstanding media and advertising personality with interests in podcasts and radio. Besides founding PodcastOne, he owns a radio network that offers entertainment, sports, and news namely Westwood One. He is also the owner of Courtside Entertainment Group. Learn more: https://www.linkedin.com/in/norman-pattiz
Norman Pattiz has over 40 years in the industry and has risen to an award-winning level. Many prominent magazines and reputable media outlets have featured him. Among his prestigious accolades is the Giants of Broadcasting Award. Learn more: http://normanpattiz.com/author/npattiz/