Category Archives: Businessman

Podcast Marketing Effective in Improving Brand Awareness as Shown in Research Results by Norman Pattiz’s PodcastOne and Edison Research Strategy

Norman Pattiz, PodcastOne’s head, believes that podcast marketing enhances brands awareness in the market before embarking on more common ways of advertising. His sentiments proved true after a survey to determine their efficiency was conducted by Edison Research Strategy on behalf of PodcastOne showed positive reception by audiences.

 

Brands Involved

 

The survey was conducted on five national brands drawn from both products and services categories whose podcast marketing was launched before doing a marketing campaign. The marketing campaigns were later rolled out, and the survey was repeated 4-6 weeks later. The method applied was uniform for all podcasts selected. The list consisted of already-known brands that were looking at conducting new campaigns. Other brands were looking at creating awareness since they were not well established in the market. The specimens included a grocery product, a financial services product, a lawn and garden product, a car after sale product, and a restaurant.

 

The Results

 

The results that were announced by Tom Webster of Edison Research showed that the response of the people to individual products after the research went up by a notable margin. The financial services product registered a 47 percent increase while the car after sale service showed an improvement by 37 percent. The grass and garden product went up 24 percent.

 

The research conducted before the advertisements rolled out showed that seven percent referred to the grocery product. The figure rose up by 53 percent after the Ad run. The car after sale product had 18 percent before the Ad run while about 67 percent viewed it positively post-research. About 16 percent of respondents preferred the garden and lawn product before research. The figure went up by six percent after the research.

The promotion of the car after sale product received an increased responsiveness of 60 percent while that of the restaurant rose by 76 percent.

 

About PodcastOne

 

PodcastOne is a leading network of podcast marketing that is owned by Norman Pattiz. The network offers audiences more than 300 hours each week of trendy and original content. That translates to about 200 podcasts weekly.

 

About Norman Pattiz

 

Norman Pattiz is an outstanding media and advertising personality with interests in podcasts and radio. Besides founding PodcastOne, he owns a radio network that offers entertainment, sports, and news namely Westwood One. He is also the owner of Courtside Entertainment Group. Learn more: https://www.linkedin.com/in/norman-pattiz

 

Norman Pattiz has over 40 years in the industry and has risen to an award-winning level. Many prominent magazines and reputable media outlets have featured him. Among his prestigious accolades is the Giants of Broadcasting Award. Learn more: http://normanpattiz.com/author/npattiz/

 

Who is Logan Stout

As a former athlete Logan Stout has had his 15 minutes of fame but he has much more going for him as an entrepreneur, couch, speaker and author. You could call him a modern day renaissance man. His impact on people, groups, organisations, and companies is unmistakable. This 10-time World Series player, coach and entrepreneur leaves people inspired and in all when he does speaking engagements all of the country. He has a talent of reaching people in inspiring.

Born in Richardson, Texas were he also met his now wife Haley. Learning real leadership skills at J.J. Pearce H.S on the Student Athletic Council. Varsity basketball and baseball was his passion while at Pearce, but only pursued baseball after leaving. He earned a Psychology degree from the University of Dallas. He was and All-American in baseball during college and an Academic All-American as well. His interest of inspiring started around this time by coaching youth baseball. Using baseball as a tool for inspiration lead him to the Dallas Patriots.

He has been featured in many publications and broadcasts and has used some of them to help youth coaches find the best way to teach and inspire children. Although his main goal has been to inspire children he has also had a way of inspiring adults as well as companies selling out arenas. He really enjoys doing motivational speaking and does so across the country.

In a more entrepreneur way of thinking he founded health care product company IDLife in 2014. Astonishing to many IDLife has recently partnered up with GPS giant Garmin. IDLife has united its health products with Garmin wearable fitness devices with an IDWellness app that works with Garmin Vivo fitness tracker. The ability to track exercise and nutrition needs will make healthy leaving simpler. This shows Logan Stout’s amazing foresight and bright future for his company. To know more about him click here.