Tinder’s parent company is Match. Match acquired Tinder by seeing the good things the app was doing and using its buying power to get the company under their wing. They knew people had to try different things and they chose to use Tinder as a way to cater to more people in the dating industry. While they had a stronghold on the dating website market, they needed a company like Tinder to make sure they were able to get the right business for apps. It was their way of making sure people could try different things and their way of giving them what they were looking for on their own.
Even though Tinder is successful, it is not necessarily because of Match. Match is a bully and tries to get their hands on every other dating company they come across. This is what they did with Bumble because they wanted to take over the business model. The founder of Bumble, Whitney Wolfe, didn’t want to do that. She used to work for Tinder and knew what Match was all about. There was nothing they had that she was interested in with Bumble and she held strong by making sure they couldn’t get to her.
Bumble is different from other dating apps. Women are the only ones who can send messages and that makes it hard for men to harass them the way they do on other apps and platforms. Whitney Wolfe wanted this because of the issues with catcalling and harassment on other applications. Bumble is also different in that it allows people to connect for purposes other than dating. They can choose to find someone to date, someone to be their next BFF or someone to network with for work purposes. Whitney Wolfe includes many different connections for people to use.
Even though Whitney Wolfe made sure Bumble was different, Match still wants to push the company away. They are suing Whitney Wolfe for making Bumble. They believe she copied the things they did on their app. They want her to pay and that’s a big problem with the way the app is working. As long as Whitney Wolfe knows how things will get better, she can fight the court case. She knows she didn’t do it for that purpose and that’s what she’s going to keep telling people when it comes to the legal aspect of Match trying to take over her business.