Makeup Idol and Entrepreneur Doe Deere Speaks to the Press about her Brand

Doe Deere is a fashion idol and proprietor of the Lime Crime brand. She is very popular in social media circles, thanks to her Instagram posts and luminous painted face. According to a feature published in Galore Magazine in 2015, she was named by Self Magazine, one of the Top inspiring female entrepreneurs. In an interview held in August 2015 with Galore Magazine’s Stephanie Janetos, Doe Deere spoke about issues revolving around her life and the Lime Crime brand. When asked about her inspiration to create a cosmetic line, Doe told Stephanie that the idea was driven by her long held artistic and imaginative point of view.

Deere told the magazine that her first experience with make-ups was at a slumber party she had attended with two of her best friends when she was 9 years old. The trendy makeup’s at the time included brown lip gloss, dark pink eye shadow and crooked winged liner; her wardrobe, on the other hand, included ragged tops and long, witchy skirts. Regarding her best and worst makeup experience, Doe fondly remembers the experiences she had with makeup brands like Ben Nye and Kryolan. She conjures that she was not so much obsessed with looking good because her motivation was to experiment and have fun.

Asked why she named her brand, Lime Crime, Doe quipped that she arrived at the name in 2004 when she was pondering about the name to call her new eBay store. She adds that the craze at that time was to use silly handles. Doe is convinced that Lime Crime was cool because it rhymed with her favorite bright green color, something that is more fun and revolutionary by any fashion standards. The uniqueness of the name also make it an instant hit with Google searches. On internet, Doe agrees that there are many challenges, but the greatest incentive is the internet’s ability to provide instant feedback. When it comes to internet hate, Doe believes the best strategy is to ignore the haters.

About Doe Deere
Doe Deere is the founder of popular makeup brand Lime Crime. According to an excerpt published in Limecrime.com, the Russian born makeup icon established the company in 2008 and went on to launch her popular Limecrime lipstick brand the following year. Limecrime lipstick brand was the first entity in the market to introduce clear-cut and radical lip colors. The selection includes Velvetines and the liquid to matte lipstick. All products manufactured by Limecrime are cruelty free and meet Vegan standards.

Doe has confessed that she is on a mission to extol the benefits of cosmetics, because she believes they do much more than conceal individual imperfections. Because of his successes over the years, Doe has become one of the most influential figures in the makeup world. According to thestoryexchange.com, her greatest role model is fashion icon Kimberly Gordon, the brain behind the highly successful Wildfox brand. Kimberly and Doe are both passionate about comfortable clothing with vintage twist and all things whimsical.