JD.com has launched a series of products and promotions to celebrate their partnership with the Transformers movie, Bumblebee. It is part of a media blitz to promote some of their latest technology. Earlier in 2019 they attended their first CES in Las Vegas, NV. It was the perfect time to show the world some of the groundbreaking achievements the company has had to better serve their customers. JD.com has over 300 million customers across China, and JD.com processes billions of orders a year. JD.com generates tens of billions of dollars in revenue each year.
The short video clips it has made to mark the release of Bumblebee showcases some of their new innovations. The backdrop to the clips, that feature Bumblebee and a JD.com creation called Red Knight, is the fully automated delivery warehouse that JD.com has launched. The clips also show the drones flying out of the facility to make their deliveries. The drones are just one way JD.com is revolutionizing the delivery process. It is also using driverless robots to make deliveries.
The Transformers franchise has made billions of dollars at the box office, and the latest movie was released in early January of 2019. It has already made $300 million. To mark the event, JD.com has released a toy of their Red Knight character. The Hasbro product is only available on the JD.com website. There will also be Bumblebee themed packages and products. JD.com has partnered with Panasonic and HLA to promote JD.com and the movie.
It is not the first time JD.com has been involved with a huge company. Last Christmas JD.com had a series of products and events to celebrate partnership with Hello Kitty. JD.com had photo booths in which people could have Hello Kitty themed photos taken, and JD.com also had unique Hello Kitty packaging and products.